Advertising and Marketing Certification Level 2

If you have individuals in your organisation who are responsible for the advertising and marketing strategies and initiatives of the company, this comprehensive course could be the ideal course to help them consolidate their existing knowledge and learn new skills in the field.

It’s simple for students to study at their own pace and around their existing work commitments, as the course is split into 18 concise 30-minute modules, organised by topic.

What’s Covered in the Course?

Students will learn about the following areas:

• An overview of the differences between advertising and marketing and an in-depth look at different types of marketing strategy and how to tailor strategies to your business;

• An understanding of media planning, including the processes within it and the importance of scheduling;

• How to use market research, in order to benefit the business, by understanding customer needs and how to effectively meet their expectations;

• Tips on how to create great advertising campaigns and effective adverts, including a definition of viral and social media marketing and how to use both to the greatest effect;

• How to purchase advertising space that works for your target market, as well as the different types of advertising space available;

• A summary of laws and regulations relating to advertising in the UK;

• Types of mistakes that can be made when advertising and how to avoid them;

• Tips on how to progress a career in the advertising and marketing field;

• Common advertising abbreviations that are in general use, as well as examples of effective adverts.

What are the Benefits of the Course?

Here are some of the many advantages of undertaking this course:

• You can help your team member’s career progression, by supporting them to gain comprehensive skills in marketing and advertising and undertake a structured certification;

• Students can easily combine work and study, due to the fact that they can complete bite-sized modules at their own pace and on any device;

• Students will receive a certified diploma which is valued by many employers in the field;

• Students can benefit from having lifetime access to the valuable information contained within the course.

Modules

Module 1: In-depth Look at Advertising

To learn the difference between advertising and marketing
To understand the components of advertising
To learn about the role as an advertiser
To understand the advertising industry

Module 2 : Media Planning

To learn what media planning is
To understand what a professional media planner does
To learn about the media planning process
To learn about media scheduling

Module 3 : Marketing Strategies

To learn about different types of marketing strategies
To understand how marketing strategies can benefit a business
To learn which marketing strategies might work best for your business
To learn the differences and similarities between marketing strategies

Module 4 : The Purpose of Adverts

To learn about the history of advertising
To learn what advertising can do for a business
To understand about the different methods of advertising
To understand viral advertising

Module 5 : Market Research

To learn about customer research
To understand how important customer research is to a business
To learn how to gauge customer satisfaction
To understand the types of market research

Module 6 : Designing the Budget

To learn how to set an appropriate marketing and advertising budget
To learn about keeping a budget for marketing and advertising
To learn about traditional media channels
To understand how to stick to a budget

Module 7 : Positioning Your Message

To understand what positioning means in a marketing sense
To learn how to define your brand’s message
To understand how to create messages using positioning marketing
To learn the ways to position your message

Module 8 : Elements of an Advertising Campaign

To learn about the different elements of advertising
To understand the key of a successful advertising campaign
To learn which elements work in which circumstances
To learn how to target an audience with an advertising campaign

Module 9 : Recipe for a Perfect Advert

To learn how to create ads for different media
To learn about different advert options
To learn how to write an advert
To understand the parts of a perfect advert

Module 10 : Buying Advertising Space

To learn about the responsibilities of a media buyer
To understand how media buyers identify a target audience
To learn how to buy advertising space
To understand how to decide which advertising space is best for your product

Module 11 : Viral Marketing

To learn how to create a buzz with advertising
To learn different methods to ‘go viral’
To understand how viral marketing works
To see the importance of the customer experience in viral marketing

Module 12 : Mastering the Art of Social Media Marketing

To learn about the significance of social media marketing
To learn how social media marketing can improve an overall marketing plan
To learn how to engage with customers via social media
To learn about social marketing and how you can use it in your company

Module 13 : Avoiding Pitfalls in Marketing and Advertising

To learn about the marketing pitfalls that marketers run into
To learn how to avoid common mistakes
To understand why some advertisements do not work
To learn the importance of research in designing adverts

Module 14 : Understanding the Important Abbreviations in Advertising

To learn about different abbreviations in the marketing industry
To understand how to use these abbreviations in the industry
To learn how to find a unique selling point
To understand how certain advertising tactics work

Module 15: Advertising and the Law in the UK

To understand who regulates UK advertising law
To learn about UK advertising codes
To learn about advertising to children
To understand gambling advertising

Module 16: Print and Online Advertising

To learn the intricate details of print and online advertising
To understand how print media use adverts
To understand how online media use adverts
To learn how to use print advertising for a business

Module 17: Important Advertising Examples

To learn how to examine different advertising types
To see how advertising works in the real world with companies you know
To see examples of common advertising examples from the UK
To learn how billboards can work for a business

Module 18: Career Opportunities in Marketing and Advertising

To learn about different career options in advertising and marketing
To learn how to progress in marketing and advertising
To learn some tips to make yourself attractive to marketing and advertising firms
To understand how to make yourself stand out from the crowd